Press Release

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Suzanne Shelton

Herbalist & Alchemist Announces Product Name Changes to Enhance Consumer Understanding

Washington, NJ (July 6, 2009) Herbalist & Alchemist is changing the names of four products to help consumers better understand their application. Initially distributed primarily by practitioners, as the Herbalist & Alchemist line becomes more widely sold at the retail level, the company is revisiting some product names.

“We have re-named some of our products to make the “large type” on the Principal Display Panel more consumer friendly and educational, and to make these amazing formulas more understandable to our non-herbalist customers,” explained CEO Beth Lambert.

  • Black Cloud has been renamed Emotional ReLeaf, in keeping with the other Re-Leaf products.
  • VX Compound will be known as VX Immune Support, for deep immune support.
  • Fu Zheng Compound is now Immune Adapt, a Fu Zheng Formula
  • Fu Zheng T’ang is now Immune Adapt Tea.

The popular Immune Adapt (Fu Zheng) formulas are now available in three different delivery systems: capsules, liquid or tea. David Winston, author of the well researched and popular book, Adaptogens—Herbs for Stress, Stamina, and Stress Relief, observes that, “The herbs in these formulas have always been some of my most reliable and profound adaptogens.  The very positive response to the book, made me realize that consumers have now brought this term, ‘Adaptogens’, into their lexicon and it is important that they associate the term with these immune adaptogenic formulas that we have been using successfully for years.”

Herbalist & Alchemist’s products are formulated by company founder David Winston, an internationally known lecturer, author and ethnobotanist. For almost 40 years, David has been studying, practicing, teaching and researching Cherokee, Chinese and Western herbal medicine. David’s world-renowned two-year herbal studies program has been educating Herbalists, Physicians, Nurses, Naturopathic Physicians, Veterinarians, and Nutritionists in the art and science of clinical herbal medicine for over 25 years Herbalist & Alchemist’s products are available through practitioners and fine health food stores nationwide, and through TallGrass in Canada.

For more information please visit www.herbalist-alchemist.com

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