Washington, NJ (July 6, 2009) -- Herbalist & Alchemist is changing the names of four products to help consumers better understand their application. Initially distributed primarily by practitioners, as the Herbalist & Alchemist line becomes more widely sold at the retail level, the company is revisiting some product names.

“We have re-named some of our products to make the “large type” on the Principal Display Panel more consumer friendly and educational, and to make these amazing formulas more understandable to our non-herbalist customers,” explained CEO Beth Lambert.

The popular Immune Adapt (Fu Zheng) formulas are now available in three different delivery systems: capsules, liquid or tea. David Winston, author of the well researched and popular book, Adaptogens – Herbs for Stress, Stamina, and Stress Relief, observes that, “The herbs in these formulas have always been some of my most reliable and profound adaptogens.  The very positive response to the book, made me realize that consumers have now brought this term, ‘Adaptogens’, into their lexicon and it is important that they associate the term with these immune adaptogenic formulas that we have been using successfully for years.”